Building Fun and Profitable Escape Rooms
Why do customers love simple-looking rooms and avoid the expensive well built out rooms? Simple, the puzzles!
Designing escape rooms is more about the player interaction and involvement vs. the look and feel. For example, imagine yourself at a theme park (we don't name any names). You are waiting in line for hours, building excitement and anticipation, then finally reach the ride itself. You can tell they spent millions on the design, carefully crafting every nook and cranny. Still, once the ride is over, you leave feeling something was missing. The same goes for escape room design. No matter how much money you though at hiring the best designers or doing it yourself, never forget the ultimate goal; to entertain your customers. Here are some examples of items to stay away from:
- Complex puzzles that take more than 10 minutes to figure out the pattern.
- Puzzles that require everyone to read long paragraphs of text or look through many patterns to find a match.
- Puzzles, where only one person can physically help solve it.
- Complex low excitement puzzles that only provide one item that players must use more than once.
These are just some examples, but again, you know your customers, so always go with your gut feeling. Never be afraid to mix and match as well. We have heard from hundreds of customers that having different types of clues in the same room gave more variety to the experience. It also allows for different personality types to attempt clues they are good at solving.